UNDP Maldives launch targeted Social Media campaign for upcoming International Youth Day 2015

Aug 9, 2015

Every year, 12th August is celebrated all over the world as the International Youth Day. Designated as so by the United Nations, it was first celebrated in 1999. It is meant as an opportunity for civil society and governments and to draw attention to youth issues worldwide.

The theme of International Youth Day 2015 is “Youth Civic Engagement.” The engagement and participation of young people is essential to achieve sustainable human development. There is need to ensure that young people are given equal opportunity to engage politically, economically and socially as a critical constituent of societies.

To mark IYD 2015, UNDP Maldives has launched a targeted social media campaign under the theme of “Youth Civic Engagement”. This campaign encourages young people to voice their hopes, thoughts and opinions on being an active citizen – by means of photographs and short video clips. Selected submissions will be featured on UNDP online and print material while the winning submission; one that gathers the most number of likes and generates the most substantial message; will be given the opportunity to join the team of UNDP Maldives in field work.   

With almost half of the nation's population below 25 years of age, Maldivian youth is faced with a multitude of challenges including unemployment, rising crime and disillusionment. However, today's young people, with their incredible potential and drive, also offer high hopes for the future. 

As a long term development partner in the Maldives, UNDP Maldives works towards youth development and engagement through policy level support to grassroots interventions. On Youth Day this year, UNDP renews its commitment to continue our work with the youth, and join the government and development partners to create a society where youth's potentials are fulfilled in a meaning way.

Contact information

Mr. Mohamed Naahee,

Communications & Advocacy Associate,
UNDP Maldives,
Email: mohamed.naahee@undp.org
Telephone: +960 334 3277

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