'Purple Campaign' in Fuvahmulah Island – A Call to End Domestic Violence


Nine cases of domestic violence were reported in Gnaviyani Atoll Fuvahmulah Island in 2015 alone, according to statistics from the Family Protection Authority.

With the understanding that raising public awareness is a crucial part of preventing domestic violence, a Domestic Violence Prevention Action Week titled the ‘Purple Campaign’ was recently held in Fuvahmulah with support from the Family Protection Authority and UNDP. This was an undertaking by the Gnaviyani Domestic Violence Prevention Group, who operate with an objective to empower local communities to take ownership and work towards the prevention of domestic violence within their respective islands.

By conducting awareness sessions in schools, targeting youth and also parents, the Purple Campaign aimed to facilitate discussion and debate among the community on the adverse effects of domestic violence.

For the parents, knowledge was imparted on the various legal and institutional remedies that are available, including information on the Domestic Violence Act. Discussions were also held on ways to increase domestic violence reporting in order to protect survivors.

Purple Campaign’s focus was primarily on the youth audience, and aimed to promote healthy relationships among young adults, including identifying signs of an abusive relationship, and creating boundaries in a relationship.

Photos featured with permission from Juman Saeed and Ahmed Zeedhan



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